
Fujifilm added the GF19-35mm T3.5 PZ OIS WR to the GFX system on July 8, extending its cinema power zoom push with the widest angle of view currently available in GF format. The lens is the second FUJINON cinema power zoom for GFX, and Fujifilm is clearly treating it as part of a matched video kit rather than a one-off wide zoom for stills.
The optics are aimed squarely at hybrid production. The lens covers 19-35mm, which Fujifilm equates to 15-28mm in 35mm film format, while keeping a constant T3.5 aperture through the zoom range. Fujifilm says the design uses 23 elements in 15 groups, including extra-low-dispersion and aspherical elements, along with a 13-blade iris for rounder out-of-focus highlights. Built-in optical stabilization is there for a reason: this is a lens meant to live on a shoulder rig, not just on a tripod in a controlled studio.

What makes the release more interesting than the focal range alone is how Fujifilm is standardizing the package. The GF19-35mm T3.5 PZ OIS WR shares identical exterior dimensions with the GF32-90mm T3.5 PZ OIS WR, the first motorized power zoom Fujifilm brought to the GFX System. Fujifilm says the two lenses use standardized zoom and focus operability, which means cleaner swaps, common accessories, and less rig rebuilding when a shoot moves from a wide establishing shot to a tighter setup.
That matters because Fujifilm is building around the GFX ETERNA 55 as a real cinema platform, not just a high-end stills body with video extras. The camera, announced in September 2025, uses the GFX 102MP CMOS II HS sensor and X-Processor 5, supports 4:3 Open Gate plus GF, Premista, 35mm, anamorphic 35mm, and Super35 formats, and carries a U.S. MSRP of $16,499.95. Fujifilm says the new 19-35mm maintains compatibility with GFX ETERNA 55 Open Gate recording and inherits operability and design cues from the Premista cinema zoom series.

For photographers who only touch video occasionally, this lens is easy to ignore. For documentary shooters, commercial crews, and solo operators who want medium format without turning every lens change into a production headache, it is the kind of release that changes what GFX can realistically do on a job. Fujifilm says the lens weighs about 2.1 kilograms, measures about 222mm long, and will ship from late July 2026, which tells you exactly where it belongs: on a serious rig, at the wide end, when the frame has to land and the system has to keep moving.
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