Sirui teases three new Vision Prime cinema lenses for July 6 launch

Sirui teased three new Vision Prime cinema lenses on July 3, pointing to a July 6 launch for a 15mm T1.6, 75mm T1.4 and 150mm T4 set. For hybrid shooters who want cinema glass without crossing into full cine-lens pricing territory, the details matter fast: this is not a random trio, but a wider spread of focal lengths built to cover wide establishing work, interview-length portraits and telephoto compression in one family.

B&H Photo has already listed the set as the Sirui VP-1 Vision Prime Full-Frame Cine 3-Lens Set, and its listing gives the clearest early technical read. The three lenses are full-frame compatible, carry a 46mm image circle, and include 15mm T1.6, 75mm T1.4 and 150mm T4 optics. The 150mm also adds 1.5x macro capability, a feature that immediately pushes it beyond standard portrait or B-roll duties and into a more flexible hybrid tool for detail shots, product work and stylized close-ups.

That shape of the lineup is what makes the tease interesting. Sirui’s existing Vision Prime 1 series already covered 24mm, 35mm and 50mm T1.4 lenses, which left obvious gaps at the wide and long ends. Filling those spaces turns the set into something more like a usable kit for small crews and solo creators, especially those building around mirrorless bodies for both stills and video. Sirui’s official product pages for the original lenses also highlight 12 aperture blades on the 24mm and 35mm, and 18 blades on the 50mm, underscoring the company’s focus on rounded bokeh and a polished cine look rather than a stills lens wearing a cinema shell.

The broader timeline shows Sirui has been building this out methodically. Newsshooter noted the Vision Prime Full-Frame Cine series first landed in April 2025 with 24mm T1.4, 35mm T1.4 and 50mm T1.4 lenses. CineD later reported the 15mm T1.6, 75mm T1.4 and 150mm T4 additions at NAB 2026, and Sirui’s European store describes the VP-1 cine lenses as interchangeable E, RF, Z and L mount options. That mount flexibility matters as much as the focal lengths, because it gives the system a chance to move between Sony, Canon, Nikon and L-Mount setups without turning the whole line into a one-system dead end.

If the July 6 launch matches the teaser and retailer specs, the disruptive signal will not just be another cheap lens announcement. It will be whether Sirui can keep full-frame coverage, a 46mm image circle, cine-friendly aperture control and that 150mm 1.5x macro reach in a package that still feels attainable to photographers who are just starting to shoot like small crews.